Tyrex All Steel creative concept 2012

 

Интернет-баннеры Tyrex

CLIENT
ОАО «Кордиант»
BRAND
Tyrex
PROJECT
Creative concept for promotion of Tyrex All Steel brand at Russian market. Cordiant developed a special program of giving out tyres for trying to transport companies with the purpose of stimulating a trial purchase, creating loyalty and trust to the brand.
Star of the program was an overall world arm-wrestling champion among professionals Denis Tsiplyonkov. High titles of Denis, confirmed by winning hardships raise status of Tyrex tires to a new level. His Power symbolizes all best characteristics of tyres.